Case study
A wholesale warehouse in the UK. Around 1,350 products, 338 customers, six vans, orders arriving all night on WhatsApp, email, phone and voicemail. Every warehouse is different, so we built exactly what this one needed, from scratch. Here is what they did before, what runs now, and what it saved - told properly, without naming them.
This case study follows one real wholesale warehouse end to end: reading every order, buying and pricing the book, routing the vans, proving each drop, invoicing and chasing the money. It is never named. Market Run, built by Titan Studio AI, was built for it the same way any wholesaler's system would be - from scratch, on how the business already works.
Orders arrived on WhatsApp, email, phone and voicemail, long after the office had shut, and someone carried every gap between six systems that did not talk to each other.
Six systems that did not talk, and a person carrying every gap.
One section for each thing built, in the order the night actually runs: what it replaced, what runs now, and the real screen.
Before: Orders came in on WhatsApp, email, phone and voicemail, all night, in whatever words the kitchen used.
The orders come in on WhatsApp like they always did. Every message is read the moment it lands, matched to the right product and the right pack, whatever language or shorthand the kitchen wrote it in. Nobody types an order out by hand.
Before: Someone had to add up the whole day's orders by hand, then walk the cold store to see what was left.
The day totals itself the moment the last order lands. Stock is taken off on its own, so by eleven the buy list already knows exactly what is short.
Before: The buy was split across suppliers by hand at half eleven at night, then read out or typed into separate messages.
The buy list splits itself by supplier and goes out by WhatsApp, the way the trade already orders. Nobody sits down at midnight to work out who gets what.
Before: Prices were set from memory, or from whatever was charged last time, whether or not the market had moved.
Every line is priced against what the market did that morning, on the rules already agreed. If a cost moves overnight, it shows before the invoice does, so nothing goes out underpriced.
Before: Invoices used to be typed into the accounts package the next day, after the vans were back.
Invoices are raised before the vans leave the yard, from exactly what was picked. There is nothing left to type in once the day is out delivering.
Before: Pickers worked from a paper list, written out by hand, in whatever order it happened to be copied down.
The picking sheet prints in the order the yard is actually walked, one line per product, ticked off as it is picked. Nobody carries a clipboard of crossings-out.
Before: Vans were worked out at half midnight, on a whiteboard, from whoever remembered which customer wanted what time.
The routes are planned on real roads in seconds, against the delivery rules already on file - which day, which window, which van. Three rounds go out and no two drops cross.
Before: Drivers worked from a paper run sheet and a delivery note book, and a locked gate at five in the morning meant a call back to the office.
The driver's phone gives turn by turn navigation to every stop, and takes the proof there and then - a signature, a photo, a weight - even when the kitchen is locked up and nobody answers the door.
Before: Delivery notes were left on paper, and the invoice followed on, sometimes days later.
The moment a drop is marked delivered, the invoice goes out from exactly what was left - no note to chase, no second step.
Before: Chasing late payers meant a diary and a phone call, squeezed in between everything else.
Late invoices are chased for you, by email and by WhatsApp, on a ladder that gets firmer the longer it runs - and a legal partner picks up whatever is left at the end of it.
Before: Margin lived in a spreadsheet somebody updated when there was time, and a customer could go quiet for weeks before anyone noticed.
The margin on every line is there to see, customers who are slipping away are flagged before they are lost, and what is worth selling more of is right there each morning.
Before: Nobody had a clear look at whether the business was growing or standing still, beyond what felt busy.
Growth is tracked week by week - orders, customers, takings - so the owner sees the shape of the business, not just the night in front of them.
Before: Every decision, big or small, waited on somebody being free to make it.
An AI agent watches the book and suggests the next move - a price to hold, a customer to call, a line to reorder - and one tap is all it takes to approve it. Nothing acts on its own.
Before: The accounts package was a separate island - everything had to be typed into it by hand, twice.
Xero is read and written back to on its own, so the books stay current without anyone typing the same invoice in twice. The accounts package stays exactly what it was - Market Run just keeps it fed.
Yours would be built the same way - from scratch, on how you work.
Send us one evening's orders. We run the night next to you. In the morning you compare the two.