What does Market Run do?

It takes a wholesaler's orders from wherever they arrive, prices them, builds the buy list, plans the routes, proves every drop, raises the invoices and chases the money. One system, built around how your warehouse already runs.

Does it work if my customers only order on WhatsApp?

Yes. Nothing changes for your customers. They order exactly as they do now, on WhatsApp, and the software reads the orders from there.

Is it built for one type of wholesaler?

It was built first inside a fresh-produce wholesaler: catch weights, grades, cold chain, and the price one customer gets that another does not. The same order-to-cash system now works for any wholesaler or warehouse, on your own rules.

Does it replace my accounts package?

No. It raises the invoice and sends it to Xero. Your accounts package stays.

Features

You name the workflow.
We build it into your system.

Every job your warehouse does by hand today, automated end to end, exactly the way you already do it.

Every warehouse is different, so you might need different features. We build exactly the features you need, from scratch. Nothing is copied from another system. Below is what we built for one warehouse - yours would have what yours needs.

A wholesale market hall before dawn, stalls stacked either side of a wet aisle. — One night, broken into jobs

What it does

Order takerReads every order from WhatsApp, email, phone, voicemail and the website, in any language, and puts it on one list. Nobody types it in.Price setterPrices every line from today's cost, on the rules you already have for each customer. Done before you sit down.Buy listAdds up the whole day, takes off the stock and splits the list by supplier. Ready before the market opens.Supplier messagesWrites each supplier's order as a WhatsApp message, the way the trade writes it. You press send.Stock countTakes stock off as orders come in, so you never buy what you already have. A short pick is flagged the moment it happens.Route plannerPlans every van's route on real roads in seconds. Time windows, van size and drivers' hours all kept.Driver's phoneThe round on the driver's own phone: where next, one tap to navigate, proof taken at the door. Works with no signal.Proof of deliveryPhoto, signature, time and place, taken at the door before a drop counts as done. Even when nobody is in.Invoice runnerRaises the invoice from what was actually delivered, at the real weight, and sends it the moment the drop is done.Money chaserWrites the chase for every late invoice and sends it by email or WhatsApp. You never make the awkward call.Margin watchShows the margin on every line, every day, and tells you when a cost went up but your price did not.Growth numbersWho is ordering less, what to sell more of, and how the week went. A list of things to do, not a chart.Your AI agentBuilds each customer's next order from what they actually take and suggests the next move. You approve in one tap.Kitchen linksYour customers get their proof and their invoice as a link that just opens. No app, no login, no password, ever.Custom builtBuilt from scratch around how your warehouse runs today. Your packs, your prices, your rounds. Nothing you do changes.

Custom built

Every feature we build is custom to your warehouse.

No two warehouses run the same, so no two systems should. We sit with you, learn exactly how your operation runs today, and build it from scratch around that. Nothing you do changes.

Every other warehouse software company in the world gives you a ready-made system. We are the only ones who build it fully custom, from scratch, covering every single element from orders to money.

Questions people ask

What does Market Run do?: It takes a wholesaler's orders from wherever they arrive, prices them, builds the buy list, plans the routes, proves every drop, raises the invoices and chases the money. One system, built around how your warehouse already runs.
Does it work if my customers only order on WhatsApp?: Yes. Nothing changes for your customers. They order exactly as they do now, on WhatsApp, and the software reads the orders from there.
Is it built for one type of wholesaler?: It was built first inside a fresh-produce wholesaler: catch weights, grades, cold chain, and the price one customer gets that another does not. The same order-to-cash system now works for any wholesaler or warehouse, on your own rules.
Does it replace my accounts package?: No. It raises the invoice and sends it to Xero. Your accounts package stays.

Give us one night.

Send us one evening's orders. We run the night next to you. In the morning you compare the two.

Book a demo Custom or off-the-shelf